A woman wearing a black dress and holding her hand in the air.

Bridging Classic Craftsmanship and Modern Flair

At Norman Covan Jewelry, we blend time-honored craftsmanship with a refreshing contemporary touch. Our founder, Norman Covan, has spent over 25 years perfecting the art of jewelry design, bringing an unparalleled level of expertise and passion to every piece we create.

Our Commitment to Excellence

For the past decade, we’ve dedicated ourselves to pushing the boundaries of jewelry design. Our mission is to continually exceed expectations by crafting fine 18K gold jewelry adorned with diamonds and precious gems. Whether inspired by European elegance or American innovation, our designs are meticulously manufactured in Los Angeles, ensuring the highest standards of quality.

A Fresh Perspective on Jewelry Design

We take pride in our unique approach to jewelry design. Unlike many prestigious designers, we’re not afraid to take bold risks while maintaining a commitment to exceptional craftsmanship. Each piece we create reflects our dedication to quality and our willingness to innovate, setting us apart in the modern jewelry market.

Hands-On Craftsmanship

At Norman Covan Jewelry, we believe in a hands-on approach. Norman himself oversees every stage of the design and production process, ensuring that each piece meets our rigorous standards. This personal touch guarantees that our customers receive jewelry of the finest quality.

A woman with long, dark hair and wearing a ring.

Expertise in Every Detail

At Norman Covan Jewelry, we pride ourselves on our exceptional expertise in various jewelry settings, including pave, prong, channel, and bezel. Our deep understanding of these techniques, especially pave settings, allows us to achieve remarkable precision and artistry in every piece we create. Our commitment to mastering these settings ensures that each jewelry item is not only beautiful but also crafted with the highest level of skill.

A woman wearing a pink dress and holding her hands on the back of her skirt.

Retro-Modern Elegance

Our passion for retro-modern designs shines through in our diverse collection. From our eye-catching chandelier earrings to our meticulously crafted pave set designs and award-winning micro-set collections, each piece reflects our unique aesthetic. Our designs capture the essence of timeless elegance while embracing contemporary trends, making them perfect for those who appreciate both classic and modern styles.

A rose gold ring with a flower design on it

Uncompromising Quality

A common thread in all our creations is a dedication to quality. We hand-select diamonds of a caliber that consistently surpasses industry standards, ensuring that every piece we produce radiates brilliance and sophistication. Our pursuit of excellence extends beyond the selection of materials to the artistry in design and craftsmanship, earning us a reputation for delivering superior jewelry.

A pair of earrings with diamonds on them.

Continual Brilliance

As we celebrate each year and milestone, we remain committed to enhancing our reputation and delighting our clients. Our jewelry continues to dazzle and captivate, thanks to the collaborative efforts of our talented team and the trust of our valued customers.

Find the Finest Creations

Explore our collection today and experience the unmatched quality and creativity that define Norman Covan. We look forward to sharing our passion for exceptional jewelry with you!